search engine

What’s more important? Creating sites for users or the engines? The answer is both.

Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.

I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.

The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it.. It brings the user a bad experience and you a missed sale or lead. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitating a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.

In the grand scheme of things, you do need to optimize your site. However, if you do not have usability for the user, your traffic won’t convert. Non-converting traffic is worse than having no traffic at all. It’s a webmasters nightmare.

Article Submissions are for more than just content and backlinks
he Internet is known as the "Information Super Highway", and for good reason. The Internet holds an incredible amount of information and is growing at an extraordinary speed. The flood of new information, valid or utterly useless, will only increase.

Content on the Internet has become a way to promotes one's business or services. People are creating content with the hope of building an image and creating more sales. If you can offer some useful information or insight on a particular subject then the benefit to the reader can be substantial. Additionally, the knowledge you have shared will create a buzz about you and your business.

You will be on the road to branding your name and business, which is the first step toward the coveted recognition that can make you a household name. For this reason, the quality of the articles you submit is so important. I have been writing content on an off the Internet since 1998. I trying my very best to put together a masterpiece every time. I tend to fall short of that much more often than not, but I do try nonetheless. For me, the reason I write is not only to share my knowledge with the reader, it is also to prove my expertise in the SEO field. It certainly won't help my reputation or my business if I am anything less than accurate and insightful. Writing articles also helps me to market myself and keep my name in front of people as much as possible so they will associate my name with the type of work I do. Familiarity builds trust with the reader.

People get to know me through my writing and are consequently more comfortable doing business with me than someone they would consider a stranger. Building these bonds with the online community will result in lasting readership and sales. This brings me to my next point.

Content is also a great way for people to build backlinks to their site, unless they are using programs that generate content. These types of software hold no value whatsoever. Why would you want to associates your product or service with poorly written articles? You will only succeed in giving people who read your content a negative perception of your business while doing a great disservice to those of us who write articles for the benefit of the reader and ourselves.

The only reason I would come to your site from a software generated article is to see what the name of your site is so I'll know in the future to stay away from it. Even if you were into spamming and offering Viagra pills or bogus get rich programs on the net, these articles will just show people how much of a fraud you really are. If people thought your service or product was bogus, you could try to plead your case with well written articles. Fortunately for the public at large, there isn't much that worthy to write about if you are in these types of businesses.
What if you can't write well?

There are plenty of services out there that can help improve your original content or write outstanding articles about your business. If done correctly, articles will accomplish three major things:

A) They will brand you or your company as a leader in your field and separate you from the competition.

B) They will drive quality traffic to your site. Your chances of a sale are increased 55% if someone reads your article and then goes on to your site.

C) They will build quality, one way backlinks to your site which will help increase your Google Page rank.

So the next time you think about where you should spend your advertising dollars, remember this article. A well written article will not only drive in high quality traffic but can also spread like wild fire on the Internet. The life expectancy of a high quality article is much longer than any paid advertising you will ever use. Best of all, you'll have an opportunity to educate the public about your business and show them that you want them to be educated consumers.If you use this article you must use the bio below and make all links active!