Keywords with Good Commercial Intention

When we talk about commercial intention, we're talking about weather the keyword has a history of generating sales based on the keywords past performance. The thing about keywords is that some may have a high search volume, but have a poor history of generating sales; this would make those keywords useless as far as selling something is concerned. But keywords that have poor commercial intention may have some value in generating leads for mailing list. These lists could possibly lead to sales over time from your subscriber base.

So when we look at all the criteria that our keywords need to meet, we start to see that it is not always going to be easy to find good keywords. The big question is how we find these keywords. One thing that we can do to make our search for keywords a bit easier is to go for the low hanging fruit, as they say in the industry.

What I mean by this is we don't concentrate on single keyword terms, but rather we look for keyword phrases. Getting back to the example of the cars, instead of my keyword being "cars" it might be "Ford Tempo cars", this is being a lot more definitive about what I am selling or promoting. This also lowers the competition by using a (longtail) keywords definition.

If I were to use the term "buy Ford Tempo cars" now by adding the word buy into this phrase, I will have a phrase with a higher commercial intention. The fact that the keywords definition is such a long search term, lowers the possibility of competition of this phrase.

Now to sum this up, when you use a phrase like "buy Ford Tempo cars" this is often referred to as a (longtail) keyword phrase. These longtail have some distinctive characteristics. The longer your keyword phrase means a sharp drop in competition, but greater commercial intention for the phrase. The only bad thing about longtail terms is they always have lower search volume.

Well this covers this segment on keywords definition. In the next article I will discuss how we find those keyword phrases, what free tools are available to help us in our search. We will also look at how you can use Google to do a lot of your keyword research.

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