Understanding Pay-Per-Leads

Are they really Instant Money-Making Affiliate Marketing Programs?

There are a lot of articles online that promote pay-per-lead programs as instant money-generating affiliate marketing tools. They may be pretty effective if you’re endorsing the right product. However, they’re not exactly the same as pay-per-click programs that let you earn money
just by driving consumers to your affiliate’s website.

Pay-per-lead defined

Pay-per-lead programs are affiliate marketing programs that pay you every time your lead a consumer to purchase a product from an online merchant. In other words, you might be providing an ad space for a specific merchant, but you’re not necessarily earning by letting his/her ad sit on your website.

Choose a reputable merchant

You can make sure that your pay-per-lead program generates money by choosing your partner merchants carefully. Make sure that you’re providing advertising space only to companies who sell quality products. You’ll find that your website visitors will also trust your ads more when you do this. It also helps to promote select products that are directly relevant to your web content.

Write useful and honest articles and reviews

When you’re writing review for your website, you should try to be the least obvious about promoting your affiliate products. You should point out both the pros and cons of the products if they’re being advertised on your page. Remember, a key to effective affiliate marketing is getting your visitors to trust what you say.

You need to come off as an authority on the product you’re endorsing. If you can, include general and neutral-sounding how-to-tips on your website as well.