10 Untold Traffic Secrets: part 6

5 – Combine Surveys and Polls With PPC
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You probably already know that surveys are excellent for finding out what
your target market wants. But if combined with low cost, quick and
dirty Google PPC, surveys can also send lots of targeted prospects to
your site every month.

First, do some keyword research. You’ll need to find keywords and
keyphrases that are related to your survey topic but don’t have too
many Google campaigns running. You can do this very quickly with a tool
Jeff Alderson’s Adword Analyzer, since it will show you exactly how
like
many Google campaigns are running for various keywords at any given time.

Second, sign up for an inexpensive survey service like Survey Monkey
(www.surveymonkey.com). We don’t recommend free survey services, since
they tend to limit the number of participants, and the whole point is to get as
many people as possible to take your survey. Now design a survey that will
appeal to your target market.
Next, come up with an incentive for people to take your survey. Make
it a download, so you can capture the prospect’s email address. And make it
viral. Even a simple white paper can be viral. You don’t necessarily have to
cram it with affiliate links. Just make sure your URL is conspicuously listed on
every page.

Now put up a simple web page that introduces people to the survey topic,
offers the incentive, asks for an email address where you can send the
download link and the survey results, and links to the survey.
Finally, use at least a dozen of the keywords your researched earlier to set
up Google Adwords campaigns advertising your survey. Make sure the
ad uses your keyword, and that it mentions the incentive. “Take this
photography survey, get a free gift.” You don’t have to be the #1 ad. You can
even be on the second or third page.

The point is to capture a targeted prospect’s contact information for
a very small investment. But there are some additional serious fringe
benefits in addition to traffic.
First, you’ll collect valuable information on what your prospects are looking
for. Second, you’ll have their permission to contact them with the survey
results and the download link for the thank you gift. And third, if you make
that free gift a viral report, you’ll eventually get more targeted traffic. Nice!

You can do a variation of this with a simple one question poll.
Everything else is the same, except you’ll want to come up with an intriguing
question for the poll – something that will pique people’s curiosity about the
results.
And if you want to pass on the free report incentive and try
something different, why not enter every participant in a drawing for
a valuable prize of tangible goods? Make it a prize with a high perceived
value, worth at least $100. Now you have an excuse to collect snail mail
addresses of your targeted visitors – a perfect way to build an in-house
direct mail list, so you can take advantage of the ideas in #10 of this report.