10 Untold Traffic Secrets: part 8

7 – Give Away Unrestricted Resale and Reprint Rights
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This traffic idea is simple, obvious, and still enormously underutilized. The
idea is simple:

Create short ebooks or special reports on highly
specialized topics that would be appeal to your target
market. Add your URL to every page in a header or footer, as well
as on the title page and at the end of the book. Then give away unrestricted, unlimited reprint and resale
rights to the ebook for FREE.

“Wait,” you say, “hasn’t this been done before?” Yes, to a certain extent. It’s
been exploited by some infoproduct creators, especially the how-to-make-
money-online crowd and the motivational gurus.

But your average affiliate marketer selling hard goods, software, and
services to niche markets rarely uses this idea to its full potential.
Let’s look at an example.

Imagine you’ve built a killer affiliate web site that specializes in bridesmaids
dresses. What kind of viral ebook could you possibly create? How about some
special reports on…

• 20 extra special “finishing touches” for the bridesmaids’ face, hair, nails, lips, etc.
• The most popular colors in bridesmaids dresses for each season of the year.
• A dozen unique ideas for bridesmaids gifts.
• 10 ways to make the big day special for the bridesmaids, too.
• 100 online wedding resources (from music to Victorian weddings to tuxedos etc.).
• 50 love poems and biblical scriptures you can read at your wedding (from public domain sources).
• Creating a wedding scrapbook.
• 25 toasts to the bride and groom for the nervous best man.
• 5 creative ways to preserve and display your wedding invitation.

All these viral products relate to the topic of your site. They have a high
perceived value, and would make excellent bonuses, freebies, or incentives
on wedding-related web sites. Most can be created with a minimum of effort.
And all these topics should have a long shelf life – not a few weeks or
months, but years and years.

If you tell the world that they can take these viral reports and do anything
they want with them – including sell them on Ebay – you may suddenly
end up giving away hundreds, even thousands of copies. Can you say
“viral?”