Reasons Why Search Engines Blacklist Your Site

Getting your site blacklisted among the major search engines is considered an Internet Marketing failure. All your efforts for doing SEO are wasted into nothing. Well, having the site blacklisted is the high price of using unethical SEO campaign. Black SEO strategy is the easiest way of getting a higher ranking in the search engine results page but for a very short period of time. After that, you get banned.

There are some instances that the site is not being banned even if you are using some of the unethical SEO techniques as a Web Marketing strategy. However, you are buried in the search engine listing--deep enough in order not to be found by internet users. As a result, you don't get any traffic and any return on investment is a faint idea. Here are reasons why search engines blacklist your site.

Doorway Web Pages

A doorway page is often confused with a landing page but the difference lies in the purpose and the content. Doorway pages are usually for the purpose of driving traffic to the real site. They contain keyword-rich contents even though they do not make sense. The content is purposely made for search engine spiders so that the real site can gain higher ranking organically. It does not only contain text but also anchor text which links the internet users to the main site. However, this spam technique is considered outdated because this is immediately detected by search engines.

Mirror Websites

This technique is characterized by sites having the same content but with different URLs. It used to be considered ideal for achieving higher ranking but recently, search engines are getting smarter. This technique is now regarded as cheating and so the site that uses this method would be blacklisted.

With the rigid competition online, there are actually some means to keep up without using strategies that will make your site blacklisted. A good and eye catching Web Design is a great help, as well as the utilization of ethical SEO techniques. These tactics will surely never get your site banned and allow you to be competitive in the global market the whole time your website is running.