Why the Obsession With Getting a High Page Rank With Google?

Whenever someone decides to learn more about Internet marketing for the first time, all they seem to hear about is "how to get into Google", "how to get a good page rank at Google", "how to improve your page rank at Google", and similar topics.

All the Internet marketing "gurus" cannot seem to open their mouths, or type on their keyboards, without talking about Google this and Google that. It's almost as if there were no other search engines or the ones that DO exist DON'T COUNT!

Let's think about something for a moment. I want to talk about niche marketing.

You know, when someone first begins to learn a little bit about being successful in Internet marketing, they are told that they should concentrate on a "niche market" because they will have little or no chance going head-to-head with the larger, more established and professional online business.

Well, on the huge platform that Google had become, those are exactly the sites and businesses that are usually going to dominate even the so-called "niche markets" and they will control the keywords that work best with these niches. This leaves the new Internet marketer with hardly any opportunity to dominate anything, no matter how much they have paid out of pocket to learn the ins and outs of Internet marketing from those marketers who specialize in selling old info to new people!

However, there is still hope for the newbie and the niche!

Google may in fact be the biggest, but it is not the only productive search engine around. There are lots of other search engines and directories out there, and there are millions of people who are using them daily to search out information and products online. In fact, one of the first search engines that many new computer owners will be exposed to will be MSN. Many of them will continue to use that search engine, or others, for a long while, and many have figured this out and make a good living working to get a good page ranking for their website on MSN and those other, smaller, and less well known search engines and directories.

Oh sure, it's great to get a reasonably high page rank on Google, if you can, but it's often easier to get an even higher rank on some of these other search engines. If you think about it, a great page rank on some of those less well known search engines and directories can often produce more traffic, and more sales, than a "pretty good" page rank on Google...which is about all that most of us can hope for.

So, don't simply set your sights on "getting into" Google. Why not try "getting up there" with MSN and other search engines and directories? You might be surprised at how successful you could be.