10 Untold Traffic Secrets: part 4

3 – Old Fashioned Business Networking
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Yes, even though we’re all buried in Spam, it’s still possible to make new
business contacts online. The recent JV (Joint Venture) craze reflects the
simple principle that in the end, people do business with PEOPLE – not
with pixels, bits, and bytes.
Old fashioned networking is still alive and well online. And it’s the best
method for getting some good exposure if you’re just starting out and have
no money for marketing. By building strong business relationships, you’ll
soon have other marketers offering to link to you, publish your articles, write
about your site in their newsletter, and even offer you free advertising.
One of the best places to make business contacts in your field is in forums.
For example, if you’ve started an affiliate web site that sells specialty dog
training devices, hang out in the many dog-related forums and newsgroups.
But instead of trying to help end consumers so they’ll visit your site,
make friends with experts in related fields. In this case pet sitters,
groomers, dog trainers, veterinary assistants, and even animal behaviorists
can all be excellent contacts.
As with all business networking, look for ways to help your
colleagues. If they have their own site, offer them a link on yours. If they
have an opt-in list, perhaps you can set up a special web page, and give
them a rebate on any commissions you make. If they write their own articles,
perhaps you can turn them into a mini-ebook and offer it to all your visitors.
And there’s no reason you can’t be proactive, and send an email to non-
competitors – or even competitors – whose sites you admire. You don’t have
to consider every competitor your enemy. In a future special report we’ll
explain exactly how you can create powerful partnerships with your
competitors. But for now, simply look for opportunities to be helpful.

One easy way to help – provided you do it diplomatically – is to point
out a problem on someone’s site or in their ezine. If you find a broken
link or some other error, drop them a note. Most webmasters WANT to know
if a link suddenly stops working or if their database is generating internal
server errors.

Another way to make powerful friends online is to read your Spam. That’s
because ALL online merchants want to know if someone is promoting their
affiliate product via Spam. It’s not just the Spammer who can suffer some
stiff legal penalties – they can too. So if you see someone’s ebook or software being sold via Spam, write to them and let them know. Make
sure you keep the original Spam, and send it to them as an attachment (not
forwarded) so they receive all the headers intact.
How can networking help get you targeted traffic? If you make 20 strong,
personal, one-on-one business contacts every month, at least five of them
will end up sending you traffic. Somehow, someday, they’ll start pushing
the right kinds of visitors to you.
It might be by linking to you. They may mention your site in a viral ebook or
one of their articles. They might want to do a joint venture or partner on a
money making project. They might do all these things – and many more.
Yes, it’s old fashioned. It’s not autopilot. It’s not passive. But networking
costs you nothing except time – and can be worth gold in the long
term.